6 Simple Email Templates for Perfect Follow-Ups

No matter if you're closing a deal or following up after a job interview, a well-crafted follow-up email can make all the difference. Here are six straightforward templates to help you write effective follow-up emails, whether you're reaching out to a prospect or touching base after a conversation.

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1. The Cold Email Follow-Up

Goal: Re-engage with someone who hasn’t replied to your initial email.

Template:

Subject: Checking in on {{topic}}

Hi {{Name}},

I hope you're doing well! I wanted to follow up on the email I sent last week about {{topic}}. I know you’re busy, so just wanted to see if you had a chance to look it over.

I’m really interested in {{topic}} and think {{company}} might find {{product/service}} helpful. I’d love to hear your thoughts and answer any questions you might have.

If you need more info or want to chat, let me know. I’m here to help!

Best,

‍
{{Name}}

Why it works: This friendly and approachable tone helps create a connection. Following up shows you’re serious and ready to assist.

2. The Follow-Up After a Call

Goal: Keep the conversation moving after a call and show that you’re engaged.

Template:

Subject: Follow-Up from Our Call

Hi {{First Name}},

Thanks for taking the time to chat today! I enjoyed learning about how {{company name}} {{achieves specific outcomes}} and how we might be able to help with {{list of benefits}}.

I’m just checking in to see if you have any more questions or if you’d like to set up a demo of {{product name}}. You can also check out our FAQs and help center for more details.

Let me know how I can assist further. Looking forward to our next steps!

Best,
{{Your Name}}

Why it works: This email is concise and respectful, offering additional information and showing eagerness to move forward.

3. The Polite Follow-Up After No Response

Goal: Ensure your initial message hasn’t been overlooked and prompt a response.

Template:

Subject: Just checking in

Dear {{First Name}},

I hope you’re well!

I’m following up on my email from {{date}} about {{topic}}. In case you missed it, here’s a quick summary of what I was asking:

[Insert details and resources to clarify the request]

I believe this could be valuable for both of us, and I’d appreciate your response when you get a chance.

Thanks for your time. Looking forward to hearing from you!

Sincerely,
{{Name}}

Why it works: This clear and polite message reinforces your request and encourages a timely response.

4. The Value Addition Follow-Up

Goal: Provide additional information or resources to help and build rapport.

Template:

Subject: More info on {{topic}}

Hi {{First Name}},

Following up on our recent conversation about {{topic}}, I thought you might find these additional resources useful:

[Include a brief summary of the resources, along with links or attachments if applicable.]

If you have any questions or need further help, just let me know. I’ll send over some time options for us to continue our discussion soon.

Looking forward to connecting!

Sincerely,
{{Your Name}}

Why it works: By offering helpful resources, you demonstrate genuine interest in assisting and building a relationship.

5. The “Appropriate Point of Contact” Follow-Up

Goal: Find the right person in a company who can help with your request.

‍Template:

Subject: Quick favor

Hello {{First Name}},

I realize my emails might be piling up, so I promise this will be my last ask—unless you can help with one final favor.

Could you direct me to the right person at {{company name}} who handles {{topic/product/service}}? I’m looking for someone in {{role}} with a background in {{field}} to help with {{specific goal}}.

I believe our {{product/service}} could be a great fit, and I’d love to connect with them.

Thanks so much for your help!

Best,
{{Your Name}}

Why it works: It’s direct and respectful, with a touch of lightness that makes it approachable and less demanding.

6. The Referral Follow-Up

Goal: Reach out to a new contact following a referral from a mutual connection.

Template:

Subject: Referral from {{Mutual Connection}}

Hi {{First Name}},

I hope you’re doing well!

{{Referrer Name}} suggested I get in touch with you. I understand your team is looking for a solution to {{specific challenge}}, and we’ve had success helping others with {{set of benefits}}.

{{Referrer Name}} thought it would be worthwhile for us to have a chat. Do you have 15 minutes this week to discuss how {{Your Company}} might be able to help? You can pick a time that works for you on my calendar.

Looking forward to talking soon!

Warm regards,
{{Your Name}}

Pro Tip: Including your referrer in the email can help show appreciation and improve your chances of getting a reply.

Why it works: This email personalizes your approach and acknowledges the referral, making it more engaging and relevant.

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